/* John Spilsbury Digital — cinematic dark editorial
   Bodoni Moda display / Archivo body / JetBrains Mono data */

:root {
  --ground: #0A0908;
  --surface: #0C0B0A;
  --surface-2: #131110;
  --line: rgba(242, 239, 234, 0.10);
  --line-strong: rgba(242, 239, 234, 0.20);
  --paper: #F2EFEA;
  --ash: #A29B92;
  --ash-dim: #6E6862;
  --ash-faint: #4E4945;
  --ember: #E37A45;
  --ember-lit: #F0946A;
  --ember-wash: rgba(227, 122, 69, 0.09);
  --verdigris: #3FA88C;

  --display: 'Bodoni Moda', 'Didot', 'Bodoni MT', Georgia, serif;
  --body: 'Archivo', 'Helvetica Neue', Arial, sans-serif;
  --mono: 'JetBrains Mono', ui-monospace, 'SF Mono', Menlo, monospace;

  --gutter: clamp(20px, 5vw, 72px);
  --section-y: clamp(64px, 9vw, 132px);
  --radius: 3px;
}

*, *::before, *::after { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--ground);
  color: var(--paper);
  font-family: var(--body);
  font-size: 16px;
  line-height: 1.6;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }

a { color: var(--ember); text-decoration: none; transition: color 0.2s ease; }
a:hover { color: var(--ember-lit); }
a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--ember);
  outline-offset: 3px;
}

h1, h2, h3 { margin: 0; font-weight: 400; }

/* ---------- primitives ---------- */

.wrap {
  width: 100%;
  max-width: 1584px;
  margin: 0 auto;
  padding-inline: var(--gutter);
}

.eyebrow {
  font-family: var(--mono);
  font-size: clamp(9.5px, 0.7vw, 10.5px);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ash-dim);
}
.eyebrow--ember { color: var(--ember); }

.display {
  font-family: var(--display);
  font-size: clamp(38px, 4.2vw, 52px);
  line-height: 1.04;
  letter-spacing: -0.015em;
}
.display em { font-style: italic; color: var(--ember); }

.figure {
  font-family: var(--display);
  line-height: 0.9;
  font-variant-numeric: tabular-nums;
}

.lede {
  font-size: clamp(14px, 1vw, 17px);
  line-height: 1.62;
  color: var(--ash);
  text-wrap: pretty;
}

.note {
  font-size: clamp(12.5px, 0.9vw, 13.5px);
  line-height: 1.7;
  color: var(--ash-dim);
}

.rule { height: 1px; background: var(--line); border: 0; margin: 0; }

/* section header: stacks under 900px */
.section-head {
  display: flex;
  flex-wrap: wrap;
  align-items: flex-end;
  justify-content: space-between;
  gap: clamp(20px, 3vw, 48px);
  margin-bottom: clamp(28px, 3.5vw, 44px);
}
.section-head > .note { max-width: 40ch; text-align: right; }
@media (max-width: 900px) {
  .section-head > .note { text-align: left; }
}

.section { padding-block: var(--section-y); }
.section + .section { border-top: 1px solid var(--line); }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 48px;
  padding: 0 26px;
  border-radius: 2px;
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.01em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background-color 0.2s ease, border-color 0.2s ease, color 0.2s ease;
}
.btn--primary { background: var(--ember); color: #140C07; }
.btn--primary:hover { background: var(--ember-lit); color: #140C07; }
.btn--ghost {
  border-color: var(--line-strong);
  color: var(--paper);
  font-weight: 500;
}
.btn--ghost:hover { border-color: var(--paper); color: var(--paper); }

.panel {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: linear-gradient(180deg, rgba(242, 239, 234, 0.035) 0%, rgba(242, 239, 234, 0.008) 100%);
  padding: clamp(20px, 2vw, 30px);
}

/* hairline grid: 1px gaps, no shadows */
.grid-cells {
  display: grid;
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
.cell { background: var(--surface); padding: clamp(18px, 1.6vw, 24px); }

/* ---------- masthead ---------- */

.masthead {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(10, 9, 8, 0.88);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.masthead__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 66px;
}
.wordmark { display: flex; align-items: baseline; gap: 10px; color: var(--paper); }
.wordmark:hover { color: var(--paper); }
.wordmark__name { font-family: var(--display); font-size: clamp(17px, 1.5vw, 22px); }
.wordmark__suffix {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ash-dim);
}

.nav { display: flex; align-items: center; gap: clamp(18px, 2.4vw, 34px); }
.nav a { font-size: 13.5px; color: var(--ash); }
.nav a:hover { color: var(--paper); }
.nav a.is-current { color: var(--paper); }

.nav-toggle {
  display: none;
  width: 48px;
  height: 48px;
  margin-right: -12px;
  align-items: center;
  justify-content: center;
  background: none;
  border: 0;
  color: var(--paper);
  cursor: pointer;
}

@media (max-width: 860px) {
  .nav-toggle { display: inline-flex; }
  .nav {
    position: absolute;
    inset: 100% 0 auto 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--ground);
    border-bottom: 1px solid var(--line);
    padding: 8px var(--gutter) 20px;
  }
  .nav[hidden] { display: none; }
  .nav a {
    display: flex;
    align-items: center;
    min-height: 52px;
    font-size: 16px;
    border-top: 1px solid var(--line);
  }
}

/* ---------- hero ---------- */

.hero {
  position: relative;
  padding-block: clamp(48px, 7vw, 96px) clamp(40px, 5vw, 72px);
  overflow: hidden;
}
.hero::before,
.hero::after {
  content: '';
  position: absolute;
  inset: 0;
  pointer-events: none;
}
.hero::before {
  background: radial-gradient(120% 80% at 78% 4%, rgba(227, 122, 69, 0.13) 0%, rgba(227, 122, 69, 0.03) 38%, rgba(10, 9, 8, 0) 68%);
}
.hero::after {
  background-image:
    linear-gradient(rgba(242, 239, 234, 0.028) 1px, transparent 1px),
    linear-gradient(90deg, rgba(242, 239, 234, 0.028) 1px, transparent 1px);
  background-size: 96px 96px;
}
.hero__inner {
  position: relative;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(32px, 4vw, 72px);
  align-items: start;
}
.hero__title {
  font-family: var(--display);
  font-size: clamp(46px, 7.4vw, 108px);
  line-height: 0.88;
  letter-spacing: -0.02em;
  margin-top: clamp(18px, 2vw, 26px);
}
.hero__title .was { color: var(--ash-dim); }
.hero__title .em { font-style: italic; color: var(--ember); font-size: 0.52em; display: block; }
.hero__lede { margin: clamp(20px, 2.2vw, 30px) 0 0; max-width: 48ch; }
.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: clamp(26px, 3vw, 38px);
}
.hero__foot {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-top: clamp(30px, 3.6vw, 46px);
}
.portrait-slot {
  width: 84px;
  height: 100px;
  flex-shrink: 0;
  border: 1px dashed var(--line-strong);
  border-radius: 2px;
  display: grid;
  place-items: center;
  text-align: center;
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.14em;
  color: var(--ash-dim);
  line-height: 1.7;
}

.marks {
  position: relative;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 12px 24px;
  margin-top: clamp(28px, 3.5vw, 44px);
  padding-top: 24px;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: clamp(8.5px, 0.7vw, 10px);
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash-faint);
}

/* revenue chart card */
.chart-card { border-radius: var(--radius) var(--radius) 0 0; }
.chart-card__head {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px;
}
.chart-card__label {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash-dim);
}
.chart-card__mult { font-family: var(--mono); font-size: 9.5px; letter-spacing: 0.14em; color: var(--ember); }
.chart {
  display: block;
  width: 100%;
  height: clamp(180px, 22vw, 268px);
  margin-top: 18px;
}
.chart-card__axis {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 10px;
  margin-top: 12px;
  padding-top: 12px;
  border-top: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.1em;
  color: var(--ash-dim);
}
.chart-card__axis .now { color: var(--paper); }

.hero-stats {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: none;
  border-radius: 0 0 var(--radius) var(--radius);
}
.hero-stats .figure { font-size: clamp(26px, 2.6vw, 34px); }
.stat__label { font-size: clamp(10.5px, 0.85vw, 11.5px); color: var(--ash-dim); margin-top: 8px; line-height: 1.5; }

@media (max-width: 1080px) {
  .hero__inner { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 560px) {
  .hero-stats { grid-template-columns: minmax(0, 1fr); }
  .hero__actions .btn { flex: 1 1 100%; }
}

/* ---------- proof ---------- */

.channels {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(16px, 1.8vw, 24px);
  margin-bottom: clamp(16px, 1.8vw, 24px);
}
.channel { display: flex; flex-direction: column; gap: clamp(16px, 1.8vw, 22px); }
.channel__head {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 10px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
}
.channel__name { color: var(--ash); }
.channel__range { letter-spacing: 0.1em; color: var(--ash-faint); text-transform: none; }
.channel__roas { display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap; }
.channel__roas .figure { font-size: clamp(58px, 6vw, 84px); }
.channel--google .figure { color: var(--ember); }
.channel--meta .figure { color: var(--verdigris); }
.channel__roas span { font-size: 14px; line-height: 1.5; color: var(--ash); max-width: 16ch; }

.bars { display: flex; flex-direction: column; gap: 12px; }
.bar { display: flex; align-items: center; gap: 14px; }
.bar__label {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ash-dim);
  width: 58px;
  flex-shrink: 0;
}
.bar__track { height: 12px; border-radius: 1px; }
.bar__track--spend { width: 6.25%; min-width: 8px; background: rgba(242, 239, 234, 0.28); }
.bar__track--spend-meta { width: 10%; min-width: 8px; background: rgba(242, 239, 234, 0.28); }
.bar__track--return { flex-grow: 1; background: var(--ember); }
.bar__track--return-meta { flex-grow: 1; background: var(--verdigris); }
.bar__value { font-family: var(--mono); font-size: 11px; color: var(--ash); white-space: nowrap; }
.bar__value--lit { color: var(--paper); }
.bar__value--pending { color: var(--ash-dim); }

.facts { border-top: 1px solid var(--line); padding-top: 16px; }
.fact {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 4px 16px;
  padding: 6px 0;
  font-size: 12.5px;
}
.fact dt { color: var(--ash-dim); }
.fact dd { margin: 0; font-family: var(--mono); color: var(--ash); }

.tiles { grid-template-columns: repeat(6, minmax(0, 1fr)); }
.tiles .figure { font-size: clamp(28px, 2.7vw, 36px); }

.source-line {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 8px 24px;
  margin-top: 20px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.1em;
  color: var(--ash-faint);
}

@media (max-width: 1080px) {
  .channels { grid-template-columns: minmax(0, 1fr); }
  .tiles { grid-template-columns: repeat(3, minmax(0, 1fr)); }
}
@media (max-width: 620px) {
  .tiles { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

/* ---------- growth factory ---------- */

.stages { grid-template-columns: repeat(5, minmax(0, 1fr)); }
.stage { display: flex; flex-direction: column; gap: 16px; }
.stage__head { display: flex; align-items: center; gap: 10px; }
.stage__head svg { flex-shrink: 0; }
.stage__kicker {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash);
}
.stage__title { font-family: var(--display); font-size: clamp(24px, 2.3vw, 30px); line-height: 1.05; }
.stage__points { display: flex; flex-direction: column; gap: 9px; margin: 0; padding: 0; list-style: none; }
.stage__points li { font-size: clamp(11.5px, 0.9vw, 12px); line-height: 1.55; color: var(--ash-dim); }
.stage__points li:last-child { color: var(--ash); }

.loopback {
  display: flex;
  align-items: center;
  gap: 18px;
  margin: clamp(22px, 2.4vw, 32px) 4px;
}
.loopback svg { flex-shrink: 0; }
.loopback__dash {
  flex-grow: 1;
  height: 1px;
  min-width: 12px;
  background: repeating-linear-gradient(90deg, rgba(227, 122, 69, 0.55) 0, rgba(227, 122, 69, 0.55) 5px, transparent 5px, transparent 11px);
}
.loopback__text { font-size: clamp(12px, 0.95vw, 13px); color: var(--ash); }

.disciplines {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(16px, 1.8vw, 24px);
}
.discipline {
  display: flex;
  align-items: baseline;
  gap: 18px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: clamp(18px, 1.8vw, 24px);
}
.discipline .figure { font-size: clamp(34px, 3.4vw, 44px); flex-shrink: 0; }
.discipline p { margin: 0; font-size: 12.5px; line-height: 1.55; color: var(--ash-dim); }

@media (max-width: 1180px) {
  .stages { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .disciplines { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 620px) {
  .stages { grid-template-columns: minmax(0, 1fr); }
  .loopback__text { font-size: 12px; }
  .loopback__dash:last-of-type { display: none; }
}

/* ---------- product ranges ---------- */

.ranges {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(20px, 2.2vw, 28px);
}
.range { display: flex; flex-direction: column; gap: 14px; }
.range__head {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 8px 12px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
}
.range__meta { letter-spacing: 0.1em; color: var(--ash-faint); text-transform: none; }

.img-slot {
  aspect-ratio: 4 / 3;
  background: var(--surface-2);
  border: 1px dashed var(--line-strong);
  border-radius: 2px;
  display: grid;
  place-items: center;
  text-align: center;
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.12em;
  color: var(--ash-dim);
  line-height: 1.9;
}

.hero-product {
  border: 1px solid rgba(227, 122, 69, 0.35);
  background: var(--ember-wash);
  border-radius: 2px;
  padding: 16px 18px;
  display: flex;
  flex-direction: column;
  gap: 7px;
}
.hero-product__kicker {
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ember);
}
.hero-product__name { font-size: 15px; font-weight: 600; line-height: 1.3; }
.hero-product__stat { display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap; }
.hero-product__stat .figure { font-size: 26px; }
.hero-product__stat span { font-size: 11.5px; color: var(--ash); }

.extends {
  display: flex;
  align-items: center;
  gap: 10px;
  padding-left: 20px;
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash-faint);
}
.extends__stem { width: 1px; height: 16px; background: rgba(227, 122, 69, 0.45); }

.children { display: flex; flex-direction: column; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 2px; overflow: hidden; }
.child {
  background: var(--surface);
  padding: 13px 16px;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 4px 10px;
}
.child span:first-child { font-size: 13px; }
.child span:last-child { font-family: var(--mono); font-size: 10.5px; color: var(--ash-dim); }
.child--sum span:first-child { color: var(--ash-dim); }
.child--sum span:last-child { color: var(--ember); }

.ranges-foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: clamp(20px, 2.6vw, 34px);
  border-top: 1px solid var(--line);
  margin-top: clamp(24px, 2.6vw, 34px);
  padding-top: 24px;
}
.ranges-foot__count { display: flex; align-items: baseline; gap: 14px; }
.ranges-foot__count .figure { font-size: clamp(30px, 3vw, 38px); }
.ranges-foot__count span { font-size: 12.5px; line-height: 1.5; color: var(--ash-dim); max-width: 18ch; }
.ranges-foot__divider { width: 1px; height: 40px; background: rgba(242, 239, 234, 0.12); }
.ranges-foot p { margin: 0; flex: 1 1 32ch; font-size: clamp(12.5px, 1vw, 13.5px); line-height: 1.65; color: var(--ash); }

@media (max-width: 1080px) { .ranges { grid-template-columns: minmax(0, 1fr); } }
@media (max-width: 620px) { .ranges-foot__divider { display: none; } }

/* ---------- returns & fit ---------- */

.returns {
  display: grid;
  grid-template-columns: 1fr 1.05fr;
  gap: clamp(24px, 2.6vw, 32px);
}
.returns__col { display: flex; flex-direction: column; gap: clamp(20px, 2.2vw, 26px); }

.beforeafter { display: flex; flex-direction: column; gap: 16px; }
.ba { display: flex; align-items: center; gap: 16px; }
.ba__label {
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ash-dim);
  width: 52px;
  flex-shrink: 0;
}
.ba__track { height: 26px; border-radius: 1px; }
.ba__track--before { flex-grow: 1; background: rgba(242, 239, 234, 0.20); }
.ba__track--after { width: 70%; background: var(--ember); }
.ba__value { font-family: var(--mono); font-size: 12px; color: var(--ash-dim); width: 76px; text-align: right; }

.headline-delta {
  display: flex;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 16px;
  border-top: 1px solid var(--line);
  padding-top: 18px;
}
.headline-delta .figure { font-size: clamp(42px, 4.4vw, 56px); color: var(--ember); }
.headline-delta span { font-size: 13px; line-height: 1.55; color: var(--ash); }

.levers { display: flex; flex-direction: column; gap: 0; border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.lever { display: flex; gap: 18px; padding: 18px 24px; background: var(--surface); border-bottom: 1px solid var(--line); }
.lever:last-child { border-bottom: 0; }
.lever svg { flex-shrink: 0; margin-top: 2px; }
.lever__title { font-size: 14px; font-weight: 500; }
.lever p { margin: 5px 0 0; font-size: 12.5px; line-height: 1.55; color: var(--ash-dim); }

/* product-page recreation */
.pdp { border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; background: var(--surface); }
.pdp__bar {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 8px 12px;
  padding: 12px 18px;
  border-bottom: 1px solid var(--line);
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash-dim);
}
.pdp__bar span:last-child { letter-spacing: 0.1em; text-transform: none; color: var(--ash-faint); }
.pdp__body { display: grid; grid-template-columns: 200px minmax(0, 1fr); gap: 22px; padding: 22px 18px; }

.spin {
  position: relative;
  aspect-ratio: 200 / 214;
  background: #EDEAE4;
  border-radius: 2px;
  overflow: hidden;
  display: flex;
  align-items: flex-end;
  justify-content: center;
  padding-bottom: 14px;
}
.spin__badge {
  position: absolute;
  top: 10px;
  left: 10px;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: #221F3A;
  color: var(--paper);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.08em;
  padding: 5px 9px;
  border-radius: 2px;
}
.spin__slot {
  position: absolute;
  inset: 34px 26px 44px;
  border: 1px dashed rgba(34, 31, 58, 0.22);
  border-radius: 2px;
  display: grid;
  place-items: center;
  text-align: center;
  font-family: var(--mono);
  font-size: 8px;
  letter-spacing: 0.12em;
  color: rgba(34, 31, 58, 0.45);
  line-height: 1.8;
}
.spin__hint {
  position: relative;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  background: #221F3A;
  color: var(--paper);
  font-size: 9px;
  font-weight: 600;
  letter-spacing: 0.08em;
  padding: 6px 12px;
  border-radius: 20px;
}

.pdp__detail { display: flex; flex-direction: column; gap: 14px; }
.pdp__name { font-size: 16px; font-weight: 600; line-height: 1.25; }
.pdp__price { font-family: var(--display); font-size: 24px; line-height: 1.2; }
.pdp__size {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px 12px;
  border-top: 1px solid var(--line);
  padding-top: 13px;
  font-size: 11.5px;
  color: var(--ash-dim);
}
.pdp__size .verdict { color: var(--paper); }
.fitchip { display: flex; align-items: center; gap: 3px; }
.fitchip i { display: block; width: 13px; height: 5px; background: rgba(242, 239, 234, 0.16); border-radius: 1px; }
.fitchip i.on { height: 7px; background: var(--ember); }

.pdp__select {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 10px;
  min-height: 44px;
  border: 1px solid var(--line-strong);
  border-radius: 2px;
  padding: 0 12px;
  font-size: 12px;
  color: var(--ash);
}
.pdp__advice {
  display: flex;
  gap: 10px;
  background: rgba(227, 122, 69, 0.10);
  border-left: 2px solid var(--ember);
  padding: 11px 13px;
  font-size: 11.5px;
  line-height: 1.55;
}
.pdp__advice svg { flex-shrink: 0; margin-top: 1px; }

.fitscale {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 10px;
  border-top: 1px solid var(--line);
  padding: 14px 18px;
}
.fitscale__label {
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash-faint);
  width: 96px;
  flex-shrink: 0;
}
.fitscale__steps { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 8px; flex: 1 1 260px; }
.fitscale__step { display: flex; flex-direction: column; gap: 5px; }
.fitscale__step i { display: block; height: 3px; background: rgba(242, 239, 234, 0.16); }
.fitscale__step span { font-size: 9.5px; color: var(--ash-dim); }
.fitscale__step.on i { background: var(--ember); }
.fitscale__step.on span { color: var(--paper); }

.fitmail { border: 1px solid var(--line); border-radius: var(--radius); background: var(--surface); padding: 20px 22px; display: flex; flex-direction: column; gap: 14px; }
.fitmail__head {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 8px 12px;
  font-family: var(--mono);
  font-size: 9.5px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash-dim);
}
.fitmail__head span:last-child { letter-spacing: 0.1em; text-transform: none; color: var(--ash-faint); }
.fitmail__body { display: flex; gap: 16px; }
.fitmail__icon { width: 44px; height: 44px; flex-shrink: 0; border: 1px solid rgba(242, 239, 234, 0.12); border-radius: 2px; display: grid; place-items: center; }
.fitmail__subject { font-family: var(--display); font-size: 21px; line-height: 1.2; }
.fitmail__preview { font-size: 11.5px; line-height: 1.55; color: var(--ash); margin: 6px 0 0; }
.fitmail__why { font-size: 12px; line-height: 1.6; color: var(--ash-dim); margin: 6px 0 0; }

@media (max-width: 1080px) { .returns { grid-template-columns: minmax(0, 1fr); } }
@media (max-width: 560px) {
  .pdp__body { grid-template-columns: minmax(0, 1fr); }
  .spin { aspect-ratio: 4 / 3; }
  .fitscale__label { width: auto; }
}

/* ---------- retention ---------- */

.retention { display: grid; grid-template-columns: 1.1fr 1fr; gap: clamp(24px, 2.6vw, 32px); }
.flowmap { display: flex; flex-direction: column; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.flowrow {
  background: var(--surface);
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 6px 16px;
  align-items: center;
  padding: 14px 18px;
}
.flowrow__name { font-size: 13.5px; }
.flowrow__trigger { font-family: var(--mono); font-size: 10px; letter-spacing: 0.08em; color: var(--ash-dim); text-align: right; }
.flowrow--group {
  background: var(--ember-wash);
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ember);
  grid-template-columns: minmax(0, 1fr);
  padding: 10px 18px;
}
.loyalty-note { display: flex; flex-direction: column; gap: 14px; }
.loyalty-note dl { margin: 0; display: flex; flex-direction: column; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.loyalty-note div { background: var(--surface); padding: 14px 18px; }
.loyalty-note dt { font-family: var(--mono); font-size: 9px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ash-dim); }
.loyalty-note dd { margin: 6px 0 0; font-size: 12.5px; line-height: 1.6; color: var(--ash); }
.pending { color: var(--ash-dim); font-family: var(--mono); font-size: 11.5px; }

@media (max-width: 1080px) { .retention { grid-template-columns: minmax(0, 1fr); } }

/* ---------- consultancy ---------- */

.clients { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.client__name { font-family: var(--display); font-size: clamp(24px, 2.2vw, 30px); line-height: 1.1; }
.client__what { font-size: 12.5px; line-height: 1.6; color: var(--ash-dim); margin: 10px 0 0; }
@media (max-width: 720px) { .clients { grid-template-columns: minmax(0, 1fr); } }

/* ---------- contact ---------- */

.contact { display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(28px, 3vw, 48px); align-items: start; }
.contact__actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }
.contact__list { margin: 0; padding: 0; list-style: none; display: flex; flex-direction: column; gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden; }
.contact__list li { background: var(--surface); padding: 16px 20px; display: flex; flex-wrap: wrap; justify-content: space-between; gap: 4px 14px; font-size: 13px; }
.contact__list span:first-child { color: var(--ash-dim); }
@media (max-width: 860px) { .contact { grid-template-columns: minmax(0, 1fr); } }

.footer {
  border-top: 1px solid var(--line);
  padding-block: 32px;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 12px 24px;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ash-faint);
}

/* ---------- motion ---------- */

.js .reveal {
  opacity: 0;
  transform: translateY(18px);
  transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1), transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
}
.js .reveal.is-in { opacity: 1; transform: none; }
.js .reveal:nth-child(2) { transition-delay: 0.06s; }
.js .reveal:nth-child(3) { transition-delay: 0.12s; }

.js .chart__line {
  stroke-dasharray: 1;
  stroke-dashoffset: 1;
  transition: stroke-dashoffset 1.6s cubic-bezier(0.22, 1, 0.36, 1) 0.2s;
}
.is-in .chart__line { stroke-dashoffset: 0; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: 0.001s !important;
    transition-duration: 0.001s !important;
  }
  .js .reveal { opacity: 1; transform: none; }
  .chart__line { stroke-dasharray: none; stroke-dashoffset: 0; }
}

/* ---------- mobile legibility floor ----------
   Small mono labels that read fine at desktop scale become unreadable
   on a phone. Nothing in body copy drops below 10px below 620px. */
@media (max-width: 620px) {
  .hero-product__kicker,
  .extends,
  .fitscale__label,
  .flowrow--group,
  .spin__badge,
  .spin__hint,
  .range__head,
  .pdp__bar,
  .fitmail__head { font-size: 10px; }

  .fitscale__step span { font-size: 10.5px; }
  .fitscale__steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px 14px; }
  .fitchip i { width: 16px; }
  .spin__slot { font-size: 9.5px; }
  .stage__points li { font-size: 12.5px; }
  .child span:last-child,
  .flowrow__trigger { font-size: 11px; }
  .marks { font-size: 9.5px; }
  .footer { font-size: 9.5px; }
}

/* Tap targets: inline links that are the only route to an action
   need a 44px hit area even though the text is smaller. */
.wordmark { padding-block: 9px; }
.contact__list a { display: inline-flex; align-items: center; min-height: 44px; }

/* Real product photography in the range cards */
.range__img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  object-position: center 55%;
  background: var(--surface-2);
  border: 1px solid var(--line);
  border-radius: 2px;
}

/* ---------- working 360 spinner ---------- */
.spin { cursor: grab; touch-action: pan-y; user-select: none; }
.spin:active { cursor: grabbing; }
.spin:focus-visible { outline: 2px solid var(--ember); outline-offset: 3px; }
.spin__img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: contain;
  pointer-events: none;
}
.spin__progress {
  position: absolute;
  left: 12px;
  right: 12px;
  bottom: 8px;
  height: 2px;
  background: rgba(34, 31, 58, 0.15);
  border-radius: 1px;
  overflow: hidden;
}
.spin__progress i {
  display: block;
  height: 100%;
  width: 4.35%;
  background: #221F3A;
  border-radius: 1px;
  transition: transform 0.05s linear;
}
.spin.is-spinning .spin__hint { opacity: 0; transition: opacity 0.25s ease; }

/* ---------- real fit advice, as the store renders it ---------- */
.bbfit {
  border-left: 2px solid var(--ember);
  background: rgba(227, 122, 69, 0.10);
  padding: 12px 14px;
}
.bbfit p { margin: 0; }
.bbfit__head { font-size: 13px; font-weight: 600; }
.bbfit__body { font-size: 11.5px; line-height: 1.55; color: var(--ash); margin-top: 4px !important; }
.bbfit__body strong, .bbfit__mens strong { color: var(--paper); font-weight: 600; }
.bbfit__mens {
  font-size: 11.5px;
  line-height: 1.55;
  color: var(--ash);
  margin-top: 8px !important;
  padding-top: 8px;
  border-top: 1px solid rgba(227, 122, 69, 0.28);
}
.bbcalf { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: 2px; overflow: hidden; }
.bbcalf__item { background: var(--surface); padding: 11px 13px; }
.bbcalf__label {
  font-family: var(--mono);
  font-size: 8.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash-dim);
}
.bbcalf__value { font-family: var(--display); font-size: 22px; line-height: 1.1; margin: 4px 0 3px; }
.bbcalf__note { font-size: 10.5px; line-height: 1.4; color: var(--ash-dim); display: block; }

@media (max-width: 620px) {
  .bbcalf__label { font-size: 10px; }
  .bbcalf__note { font-size: 11px; }
}